Using products that folks use, want, and are proud of by staying on trend.
Remember Your Audience
Demographic
Age Range: ▢ Less than 18 ▢ 18-24 ▢ 25-45 ▢ 45-65 ▢ 65+
Gender: ▢ Male ▢ Female ▢ Unidentified ▢ Both
Career/Position: __________________
What name brands do they like?
Are there brands that are trending in their world? Region specific trends, Industry specific trends, and Hobby/Activity specific trends are all noteworthy when choosing brands they will be proud of!
What Matters to Them?
Acknowledging your audience’s Personal Challenges and the Social Causes that matter to them create trust! We look for brands with Give-Back campaigns that service those needs!
Remember Your Brand Identity
Color
Keep a swatch of your PMS color on hand to reference when a product catches your eye.
Feel
Reference your Brand Guidelines to find words that identify your brand feel.
Creative, Renowned , Secure, Dependable, Daring, Authentic, Exclusive, Innovative, Luxurious, etc.
Shop a Full Collection
Fashion & Accessories
Outerwear
Tops- be their favorite tee
Bottoms- think seasonal
Headwear
Seasonal Accessories
Footwear
Homeware
Kitchen accessories
Blankets
Décor
Grilling/ Picnic
Gifts
Really focus on your audience here- what would they love to receive?
Useful Products
Sports & Outdoor
Yard/ Tailgate games
Camping equipment
Festival and experience items
Tools of the trade
Electronics
All the latest & greatest
Food & Beverage
Focus on colors & flavors!
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